HPE Africa, a leading supplier of world class earth moving equipment, has recently renewed it’s exciting sponsorship with 2Wheels Television on SuperSport. As South Africa’s leading motorcycle news programme, with direct access into the world of local and international motorcycling, 2Wheels (hosted by South African motorcycling legend Dave Petersen) has carved out a solid viewership from both novice, avid and experienced motorcycle riders in Southern Africa.
Jet Park, May 2009 - HPE Africa Marketing Manager Kirsty Denholm tells us, “HPE Africa is involved in many types of developments and infrastructure development, and just as 2Wheels TV has a large pool of leading brands that it showcases and a huge and varied target audience, HPE Africa is able to offer sales and service on world leading brands. This made our sponsorship a natural choice.”
Growing from a solid foundation of distributing world-renowned earthmoving equipment, HPE Africa continues its move into supplying southern Africa with leading brands such as Hyundai, Extec, Astra, MB and Soosan. Offering a complete range of solutions, HPE Africa has combined the best of the worlds earthmoving equipment brands under one roof – making the supply to a clients demand that much easier to meet, and with the demand for quality television viewing on the increase, 2Wheels TV have bridged the gap between the international stage and local activities incorporating excerpts from current events while still tailoring the content to South African viewers.
Kirsty ends by emphasising, “HPE Africa is exposed to so many industries and markets, and through our products have impacted hugely on the development within South Africa. We enjoy knowing that through our sponsorship with 2Wheels Television, HPE Africa will be able to showcase our products and as an added bonus, help to bring this excellent sport onto air.”
Two Wheels TV is a locally produced motorcycling magazine programme with it’s main focus being the competitive/racing side of motorcycling, and is interspersed with a mix of international and local sport. Product evaluations and tests on new models of motorcycles are also featured as well as news worthy events. Having being on air since 1997 it has recently flighted it’s 586th epidsode. The programme is closely linked to the Two Wheels Magazine which commenced five years ago and has a circulation of 11 300 copies per month.
Two Wheels TV premiers on Friday nights at 18h30 on Supersport channel on DSTV with five repeat broadcasts over the weekend and two repeats on Mondays and Tuesdays. The Sunday morning repeat is used as a build-up show for the live International Moto-GP and World Superbike events flighted on a Sunday. Our recent surveys show that the programme attracts approximately 300 000 viewers 
per week.
(Two Wheels is not AR rated officially by M-Net as they only rate live sport and in-house productions).
To see the power of HPE Africa behind 2Wheels, watch Supersport every Friday at 18h30.
Tel: +27 11 397 4670
headoffice@hpeafrica.co.za
www.hpeafrica.co.za