New Holland Construction expands footprint

New Holland Construction, a subsidiary of Eqstra Holdings Limited, has announced an expansion in its footprint in order to boost its presence
in its domestic and Africa markets. By investing in strengthening its
regional network, the company is looking to solidify its market share
in its core business of proving the New Holland brand of quality earthmoving
equipment viz. skid steer loaders, compact track loaders, backhoe loaders, wheel loaders, excavators, crawler dozers, telehandlers and motor graders.

Dr Jan Nell, MD of New Holland Construction in South Africa comments:
“We see positive signs that the economy, and therefore, the construction machine market, is on its way back. By expanding our footprint, we are
ready to target a number of industries in countries where we have,
to date, not given our product the right exposure. This will typically be the commodities market (i.e. mining). Moreover, many of our customers have bought our machines and are operating them in neighboring countries,
and we are committed to provide them with the after sales service levels
they deserve. Eqstra Holdings has a huge network in Africa, and we as New Holland will leverage off this network to look after our customers”.

According to Gisela Schmidt, Director of the Rest of Africa Division of Eqstra, and responsible for spearheading the New Holland drive into Africa:
“NHC will be able to leverage off the existing Eqstra infrastructure and
support network in 15 countries outside of South Africa. The expanded
Eqstra footprint includes the following countries: Angola, Botswana,
Lesotho, Kenya, Madagascar, Mauritius, Malawi, Mozambique, Namibia,
Nigeria, Reunion, Swaziland, Tanzania, Zambia and Zimbabwe.”